Hello - I’m Caitlin / Cait

NZ Born. 'Heart on my sleeve' type. Slight over sharer. Always up for a laugh and convo that goes below surface level. 50/50 introverted extroverted. A ‘take no Bullsh*t’ Aries and also 'drop all the things' if you need me kinda gal.

I am constantly inspired by my own children, the feeling of Spring + the ocean and landscapes around me, the warmth of a kind heart, authentic human connection and the way a flower falls and rises throughout the seasons.

How it all started

I started my creative journey back in 2015 whilst on maternity leave with my first born. I began creating during nap times and found a love for watercolour, hand lettering and typography. A few years later I got my first logo enquiry, signed myself up for a subscription to Adobe, and taught myself nearly everything I know.

I have delved into multiple avenues since then while doing Graphic Design on the side. From launching an online T-shirt store, to selling flowers frames and hand embroidery - each avenue has taught me different skills and carried me through the seasons of balancing work with motherhood.

I have always been passionately creative and had a love for the intricate details. Lots of late nights, youtube tutorials, online courses, the occasional tears, and a whole heap of support has brought me to where I am today.

What I can do for you

With over 5 years experience, I hope to help you gain confidence and clarity with strategy driven design. I’m all about humanising your brand and adding thoughtful elements that make it personal and distinctive. I absolutely adore an illustration or graphic to pair with your branding but I also understand the need for simplicity and longevity too. The end goal is for you to build trust with your audience, convert leads and land your next dream client.

I’d love to create some magic with you and bring all of your ideas to life.

1 ) When I’m not working you’ll probably find me hanging with my guys, sourcing the best places to eat, maybe drinking a Marg’ with the girls or walking in the sunshine.

2 ) Tunes in my ears — anything Leon Bridges, Teskey Brothers & some old school Rap/RnB. Audio books I am loving are Greenlights by Matthew McConaughey & You are a Badass at Making Money by Jen Sincero.

3 ) I’m a bit of a ‘star sign chick’ — I’m all about those angel numbers, astrology, human design, and all things gut feelings and guardian angels.